Your favorite childhood cereal is a lie. Sounds dramatic, but it turns out that each of those different colored loops in your cereal bowl were all flavored the exact same. In fact, the invention of the word “froot” stems from the fact that each loop is actually flavored to be a blend of various fruit flavors, rather than just one like grape or strawberry. This is a pretty remarkable example of how the visual presentation of food can have a profound impact on how we experience its taste. With all this mind, we’ve created a Froot Loop Natural Flavor that captures this specific combination of fruity flavors to give you that fresh-out-of-the-box experience of this one-of-a-kind cereal.