So, where exactly does the blue raspberry come from? Well, the answer lies in a classic American treat - ice pops. Back in the 60s and 70s, ice pops exploded in popularity and included flavors like cherry, strawberry, raspberry and watermelon. The problem was that all of those fruits share the same color red, making them hard to distinguish from one another. Some companies opted to make each fruit flavor a different shade of red, but it was soon discovered that most affordable pink and dark red dyes available were actually banned by the FDA for being carcinogenic. Someone thought of the brilliant idea to dye their raspberry ice pops blue. It was claimed that this was based on the Rubus leucodermis, known as the “Whitebark Raspberry” or “Blue Raspberry.” It didn’t matter that dye was totally different than the color of the actual fruit. The idea stuck and it’s been with us ever since. Try our Blue Raspberry Natural Flavor today!