If there exists a candy hall of fame somewhere, then Swedish Fish should be an instant shoe-in. First created in the late 50s by Swedish candy producer Malaco, there’s no denying the deliciousness of this iconic candy. There have been a lot of guesses over the years as to what exactly the flavor of the original Red Swedish Fish is. Cherry, raspberry, fruit punch, and even lingonberry have been proposed as the source of its unique taste. In reality, Swedish Fish isn’t based on any of these. It has its own unique flavor profile which is largely why it’s so identifiable. Shop our Swedish Fish Natural Flavor today!